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Influencer marketing dos and don'ts

Businesses can aim to promote their products and services using influencer marketing. This marketing strategy helps reach potential customers through the influencer's audience. However, in order to use influencer marketing effectively, some rules must be followed. Here are the do's and don'ts of influencer marketing: Do's: Sure, some of the other important don'ts in influencer marketing are: Don'ts: This is…

February 22, 2023
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What are Strategic Media Relations?

Because the companies that have received professional solutions in this regard in the recent years, progress with much more confident steps in the long term. As a matter of fact, the media is of great importance to create an effective public opinion. Thus, while getting the chance to leave a mark both individually and institutionally; opportunity to raise awareness is provided. This is an opportunity to create a respectable and reliable influence for different purposes.

June 1, 2019
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Why are the players' skills videos important?

Football is a popular sport followed by millions of people around the world. Football players, one of the most important actors of such a popular sport, are people who earn a lot according to the income levels of their countries. For this reason, 8 out of every 10 children you will say would say yes to go out on the street and become a football player. Mothers and fathers will come by enrolling their children in football schools at an early age.

February 2, 2019
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Innovative marketing for traditional marketing goals

We touched on innovative marketing methods to achieve traditional marketing goals. In this article, we have briefly covered the topics of ethnic marketing, word of mouth advertising, internet advertising, niche marketing, absurd advertising, guerrilla marketing, and squatting. 1- Ethnic marketing: This trend first started in America. They communicate with ethnic groups in their own national language, based on their own country culture. With the target customer…

January 23, 2019
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Ads that shock (Shockvertising)

“If advertising was a sport, shockvertising would probably be an extreme sport,” says Lazar Dzamic. Every day we live, we come across thousands of advertisements. These ads; These are advertisements that appear before us in all areas of life, sometimes perceived very clearly, and sometimes targeting our subconscious minds, which we are not even aware of. Many ads are similar to each other. Almost the same colors, similar stories, very similar to each other...

January 23, 2019
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When did viral ads appear?

While there is no exact information about when and how viral advertising emerged, there are several theories. One of them is that this advertising method was unconsciously started by the free e-mail service Hotmail. Hotmail, in its early days, automatically "Free…" at the bottom of every e-mail sent from its service in order to quickly reach the friends and families of its current members.

April 9, 2012
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