Changes and uncertainties experienced within the sectors or in the conditions of the country of existence expose brands to unexpected dangers or opportunities. In such an environment, the lifetime of the brand depends on its ability to manage the opportunities or dangers it encounters.
The key to crisis management is crisis prevention. This is achieved by making an objective, clear and clear analysis of the risk areas, strengths and weaknesses of the company, the analysis of the market it is in, the geographical and cultural analysis of the country where it is located, and the socio-cultural analysis of its target audience. These solutions mentioned above may not be made objectively due to the “Business Blindness” that may occur within the brand itself. For this reason, there is a need for professional help from outside.
Our primary priority is to make all these analyzes in detail to prevent any crisis moments. However, if the crisis could not be prevented, our aim is to minimize the effects of the brand by making crisis management planning.
In an environment where the brand can be held responsible for everything that goes wrong, the golden key to managing the crisis is communication and public relations. In such a case, unplanned, hesitant and negative approaches of your brand may cause the target audience to adopt an aggressive and prejudiced attitude, accuse the brand of indifference and indifference and shake the brand image.
As Kobimedia, we provide crisis period communication within and outside the brand within the scope of our crisis management plan specific to the event and situation in such a period. We create the most accurate message language in line with your brand's mission and vision, communicate with the press and conduct perception management. By creating strategies aimed at consolidating the old image of the business after the crisis, we ensure that the brand image is refreshed in the memory of the consumer.