Types and Features of Seo

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The way businesses advertise their product marketing and service has improved. Especially with the development of the internet, reaching millions of users has enabled brands to switch to digital marketing instead of traditional marketing methods. One of the most important considerations for this is the presence of SEO in PPC and social media marketing. SEO studies are almost mandatory in order for the website to reach more users and to be displayed higher in Google search rankings.

What is Black Hat SEO?

The term used in case of violation of the terms of service in search engines is black hat SEO. The most likely is the possibility that the page may increase rankings in search engine crimes for a period of time. However, because it is against the terms of service of the search engine, it is also subject to be banned within the scope of affiliate sites. Don't make it black here SEO It would be appropriate to mention a few of its applications and techniques. These;

- Keyword filling,
- duplicate content articles,
- Creating a site landing page,
- Can be listed as link manipulation.

The most important point to know here is that success can be achieved in a short time by applying SEO techniques with black alum. As traffic to the site increases rapidly, Google penalties can also become more complex with each passing day. This can create various problems in terms of both traffic and ranking.

What is White Hat SEO?

White hat SEOIt refers to SEO tactics that contain techniques that are completely compatible with the general terms and conditions of search engines. By acting the opposite of black hat SEO techniques, users are faced with. White hat SEO practices;

- Creating a mobile-friendly site,
- Creating original quality service and content,
- It can be summarized as a keyword-rich meta tags.

White hat SEO The overall integrity of the site can be protected by making the greatest improvements on the search engine results page with techniques. This working group is recommended for those who want to be displayed at the top of search engines and to enrich the quality and content of the site.

Types of SEO

At this point, it is possible to talk about two different types. The first is on-site SEO, which involves optimizing site elements. The main features of on-site SEO can be listed as keyword research, title tag, meta descriptions, URL structure, internal link and keyword usage. Second, off-site SEO refers to increasing search engine rankings. Increasing the credibility of the site, protecting the domain name authority and increasing brand awareness are within the scope of off-site SEO. For off-site SEO, which is more closely related to the link building process, content optimization and quality are taken as a basis together.