Innovative marketing for traditional marketing goals

We touched on innovative marketing methods to achieve traditional marketing goals. In this article, we have briefly included the titles of ethnic marketing, word of mouth, internet advertising, niche marketing, absurd advertising, guerrilla marketing, donut.

1- Ethnic marketing:
This trend first started in America. They communicate with ethnic groups in their own national language, based on their own country's culture. They try to sell their products by establishing an emotional bond with the target customer.

2- Word of mouth advertising:
This type of ad has been very popular for a long time. Customer experiences are the focus. Pioneers of this advertisement transfer their experiences, product and service satisfaction to the society as a reference.

3- Internet advertising :
This advertising, which includes a wide variety of advertising forms; It will continue to be used increasingly in 2019 and for many years to come. The usage rates of smart phones are increasing exponentially every year. Parallel to this, internet advertising has become very important.

4- Niche marketing:
Big brands belonging to corporate companies have taken their place at a certain point in the market. Companies that use niche marketing technique find an empty space suitable for their brands and settle there without competing with these big brands. The aim is not to make large crowds love the brand. As a favorite brand of few people; It is a small market determined to fully meet the demands of its mass.

5- Absurd advertising:
Trying to get into the brain of the target audience; It is the type of advertisement that attracts attention and is created and implemented with ideas incompatible with logic. The absurd advertisement that first appeared in Switzerland is often funny. It aims to make a big impact in a short time. It aims to reach its customers using a simple language. It is highly likely to be remembered years later, but even if the brand sticks in the mind of the consumer; The promotion of the product in the advertisement is often insufficient.

6-Donut:
When a brand, which was a giant in its sector, could not maintain its place in the sector, another manufacturer can replace the brand because it looks very similar to it.

7- Guerrilla marketing:
In fact, the goals of this marketing and traditional marketing are the same. Only the techniques used are different. It is suitable for small and medium sized companies. Customer is valuable, works customer-oriented in order not to lose it. He cares very much about their problems. Uses technology and human relations.

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