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Today, one of the popular communication areas for digital marketing is PR, that is, public relations. Previously, PR agencies focused only on company prestige. Realizing that PR is much more important than advertising when brand positioning nowadays, PR agencies have turned to this area more. However, many PR agencies that work to create a brand cannot create creative works. Usually the brand's advertisements…

Entrepreneurs, who entered 2017 with a tough competitive environment and market conditions, do not give up on promotions for growth initiatives. Entrepreneurs continue to invest in social media consultancy, which is an important branch of the growing digital marketing industry. Leading brands in their sectors; cut their traditional advertising budgets and directed their expenditures to companies that offer social media consultancy support. For some products and services…