What is perception management?

Perception management is the process of managing the public image of a person, institution or brand. In this process, the thoughts, behaviors and perceptions of the target audiences are tried to be shaped by using information, advertising, campaigns and other communication methods.

What tools are used for perception management?

Perception management involves various techniques to create a positive image or change existing negative perceptions. Various tools can be used, including social media management, press releases, advertising campaigns, crisis management and customer relationship management.

Kobimedya difference in perception management service…

As Kobimedya, our goal in perception management is to create a positive perception by correctly managing the image of brands and people. To achieve this goal, we first analyze the reputation of the brand or person, determine the current situation, and then determine strategies to create a positive image. These strategies include many different areas such as crisis management, positive content production, social media management, media relations and reputation management. Our goal is to increase customer satisfaction, get ahead of the competition and ensure their successful existence in the long term by correctly managing the image of brands and people.

As Kobimedya, we offer various services to our customers regarding perception management. These include:

Image management: We create strategies to protect and improve our customers' brand images. These strategies may include customer relationship management, crisis management and media relations management.

Crisis management: Crisis management strategies help our customers prepare for possible crisis scenarios by creating emergency plans for them. During the crisis management process, we provide consultancy services to our customers on issues such as responding to the crisis, communicating with the public and reputation management.

Social media management: We create a presence for our customers on social media platforms and manage their social media accounts effectively. Social media accounts are used to improve our customers' brand images, increase brand awareness and communicate with their target audiences.

Content strategy: By creating original, interesting and effective content for our customers, we ensure that they attract the attention of their target audiences and positively affect the image of our customers' brands.

Media relations management: We manage media relations on behalf of our clients. This covers topics such as press release writing, media monitoring and interviews. In this way, our customers ensure that the right messages reach the right audiences and positively affect the brand image.

In short, as Kobimedya, we offer strategic consultancy services to our customers on perception management and help our customers protect, develop and positively affect their brand images.