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The digital world affects every segment of society, from commerce to institutions. Centennial companies are struggling to keep up with this rapid change in the world. The corporate life of the companies has decreased to 15 years according to the latest data. The most important reason for this is; To be very attached to business models that provide serious profits before digital transformation, to obsolete advertising options, and to resist change. Not investing in branding, changing customer base…

A corporate website is the most basic need for a company's reputation and marketing activities. It designs websites in such a way that your brand perception will be engraved in the memory of your potential customers; we maximize your customer activity and increase the conversion rate of your target customers. Quick-opening pages, content that clearly expresses your company, and a creative design that correctly positions your brand…

Recently, with the development of technology and the emergence of different solutions in the beauty sector, as in every sector, has grown considerably. However, beauty centers are having a hard time recovering their machinery, equipment and personnel investments. Because not only those who have a certain knowledge, but also everyone who has money enters the beauty industry, where there is great rent. In such an environment…

Today, due to the increasing need for housing, we see construction projects almost everywhere. However, since there are many housing projects, customers have difficulty in deciding which housing projects to meet their housing needs. When this is the case, construction companies are planning to sell their houses, sometimes with social facilities and sometimes with smart home projects. However, in order to sell housing from the newly started housing project, customers…

Aerial photography and videography were known as very difficult and costly work in the past. Because the companies were able to make these shots by hiring helicopters, cameramen and shooting equipment for aerial video and photography. Not everyone could afford these costs, and no one could easily have aerial photography work done. However, with the development of technology today, an average of 1.5…

Today, one of the popular communication areas for digital marketing is PR, that is, public relations. Previously, PR agencies focused only on company prestige. Realizing that PR is much more important than advertising when brand positioning nowadays, PR agencies have turned to this area more. However, many PR agencies that work to create a brand cannot create creative works. Usually the brand's advertisements…

Entrepreneurs, who entered 2017 with a tough competitive environment and market conditions, do not give up on promotions for growth initiatives. Entrepreneurs continue to invest in social media consultancy, which is an important branch of the growing digital marketing industry. Leading brands in their sectors; cut their traditional advertising budgets and directed their expenditures to companies that offer social media consultancy support. For some products and services…

We left behind the first month of 2017, when everyone was talking about the economic crisis. The financial indicators are not very healthy and we have a very uneasy process ahead of us. In order to overcome the economic crisis as a company, you need to improve your service quality, improve your managerial skills, adapt innovative technologies to your company, and make your brand more recognizable. R&D and innovation are very valuable at this point….

Digital career was introduced for the first time by Kobimedya A.Ş. It is a concept used by Digital career is actually the presentation of the existing achievements and competencies of individuals in a certain institutional framework in the digital environment. A person with a good career can only be noticed thanks to their digital footprints. Having a strategy in the digital career enables the person to rank higher than their current position. From the photos he uses on the internet, to social media…

Tercih edilen ve kalıcı bir marka olmak doğru konumlandırma ile başlar. Fakat görüyoruz ki, pazara çıkan birçok ürün ve hizmetin %75’i başarısız oluyor.Oysaki herkes bir şekilde pazar araştırmaları yapıyor. Neden başarısızlar ? Çünkü halen çok az kuruluş dijitalleşmeye yeterli yatırımı yapıyor. Birçok şirket , yazılıma önem veren şirketlerle farklı bir ligde mücadele ettiğini zannediyor. Dijitalleşme…