Localization of foreign companies in the Turkish market and digital marketing

The localization of foreign companies in the Turkish market has gained great importance in recent years, especially at a time when digitalization and technological developments have accelerated. As a country with a large population and a strong economy, Turkey has become an attractive market for many foreign companies. However, it should not be forgotten that foreign companies may encounter many difficulties while localizing in the Turkish market.

Chief among these difficulties is the differences between different cultures. Communicating with local people, understanding and adapting to the local culture can present many challenges for foreign companies. In addition, Turkey's legal and administrative processes can also be a serious obstacle in the localization process of foreign companies. Opening a new company, understanding the tax system, fulfilling work permits and other official procedures can be a challenging process for foreign companies wishing to operate in Turkey.

However, localization of foreign companies in the Turkish market can be quite successful with the right strategy and a suitable marketing plan. At this point, working with an agency that specializes in digital marketing can be very beneficial for foreign companies. Digital marketing strategies are very important to convey the right messages to the local people, to choose the appropriate channels and to reach the target audience.

1. Digital Strategy: In the localization process, foreign companies need to determine their target audience in Turkey. Digital strategy is a method used to identify target audiences, select digital channels and convey the right messages. As Kobimedia, we provide support to foreign companies to create the right digital strategies in the localization process.
2. Web Design and Development: It is very important to have the right website while foreign companies are localizing in the Turkish market. The website is a critical tool for brand promotion, interaction with customers and sales. As Kobimedia, we help foreign companies in Turkey to create an accurate digital presence in the localization process by designing and developing effective and fast-opening websites.
3. Social Media Management: Social media in Turkey is a critical tool for foreign companies to interact with their customers and promote their brands. Foreign companies need to be familiar with social media trends in Turkey and share the right content. As Kobimedia, we manage the social media accounts of foreign companies in Turkey and promote their brands by identifying the right target audiences.
4. Search Engine Optimization (SEO): Foreign companies need to rank high in search engines while localizing in the Turkish market. Search engine optimization includes a series of technical and strategic studies done to rank websites better in search engines. As Kobimedia, we do SEO studies for foreign companies to rank higher in Turkey and help them reach their target audiences more easily.
5. Other Digital Marketing Services: Other digital marketing services are also very important in the localization process of foreign companies in Turkey. These services include email marketing, digital advertising, content marketing and many more. As Kobimedia, we offer a comprehensive range of services to meet all the needs of foreign companies in the field of digital marketing in Turkey.

As Kobimedia, we offer a range of digital marketing services to help foreign companies localize in the Turkish market. We help foreign companies strengthen their presence in the Turkish market with services such as web design, social media management, SEO and Google ads. In addition, we help foreign companies increase their success in the Turkish market with content production in Turkish, advertising campaigns for local people and other marketing strategies.

As a result, it is very important for foreign companies to adopt the right digital strategies and create the right digital assets during the localization process in Turkey. As Kobimedia, we provide support to foreign companies in the field of digital marketing in Turkey and facilitate their localization processes.