brand

The communication and advertising activities carried out by brands through mobile devices are mobile marketing. Cell phone has become an integral part of life all over the world. We cannot imagine a life without a mobile phone. It is now accepted not only for communication, but also as a powerful advertising medium. Brands often prefer this form of marketing when reaching their potential and loyal customers. Besides…

Since we have been serving hotels for a long time, we write articles for informational purposes about the sector. However, we noticed that these articles are mostly read by boutique hotels. That's why we have prepared a special article for 5-star hotels. The examples we give here should not be misunderstood by companies that do their job properly. Our word is that we see having an agency not as a job, but as a status, but never...

Brands are created in the minds of potential customers before million-dollar investments. While brand positioning, all stages of brand communication must be planned correctly before implementation. One of the biggest mistakes companies make is trying to grow by imitating what their competitors are doing. We have experienced it for many years. Our customers never go to our imitations. Because no one will ever give the imitation of a jewel the value they give to the real….

The director, cinematographer and art director are the three most important creators in the making of a film. The director is in charge of the work revealed. In order for a film to be produced, the screenwriter is responsible for managing the cooperation and harmony between the actor and the other members of the team. Who is the Cinematographer? The cinematographer is the assistant to the director. While reflecting his own vision with the image he took from the camera, he also…

As a result of the rapidly developing internet in the last five years, a rapid increase is observed in e-commerce sites. The most important question is how do we enable our customers to shop on our site when there are so many sites. Creating a Successful E-Commerce Site In order for the site to be successful, both the interface seen by the customers, the code blocks running in the background of the site and the search engines…

Some of the company executives are far from the concept of digital marketing despite all the technological developments and the rising trend of mobile commerce. These managers, who only know how to reduce costs, make their strategies only cost-based. However, there is a fact that if you are no longer on mobile and internet, unfortunately, you will be deleted. E-commerce sites are very fast in reaching potential customers. But the website is inadequate…

Tercih edilen ve kalıcı bir marka olmak doğru konumlandırma ile başlar. Fakat görüyoruz ki, pazara çıkan birçok ürün ve hizmetin %75’i başarısız oluyor.Oysaki herkes bir şekilde pazar araştırmaları yapıyor. Neden başarısızlar ? Çünkü halen çok az kuruluş dijitalleşmeye yeterli yatırımı yapıyor. Birçok şirket , yazılıma önem veren şirketlerle farklı bir ligde mücadele ettiğini zannediyor. Dijitalleşme…

Advertising is one of the most important and powerful elements of a company. Advertising budget; It is just as valuable and important as a country's defense budget. But advertising does not make a brand a leader; Advertising is done to maintain the current leadership. Advertising is to protect the market share of the brand and not to lose it to its competitors. And everyone knows that better products will resort to advertising and will be preferred in the market. Kobimedia A.Ş was founded…

Marketing is a very broad concept and has become the driving force of every company . Marketing in many companies; run by departments with different functions. Public relations ( pr ), advertising, product development, etc. The main purpose of the marketing department in a company is; There should be permanent branding for consumers. In the first place, digital marketing is like a tool that helps traditional marketing.

Companies that understand the importance of technological developments apply to digital agencies to position their brands in the digital world. As a Kobimedia digital agency, from viral advertisements to social media management, from applications to content development; We offer digital marketing services in many areas from web design to Google optimization. While producing brand-specific content and unique marketing strategies, it develops fast and creative solutions,…