advertising strategy

Today, one of the popular communication areas for digital marketing is PR, that is, public relations. Previously, PR agencies focused only on company prestige. Realizing that PR is much more important than advertising when brand positioning nowadays, PR agencies have turned to this area more. However, many PR agencies that work to create a brand cannot create creative works. Usually the brand's advertisements…

Entrepreneurs, who entered 2017 with a tough competitive environment and market conditions, do not give up on promotions for growth initiatives. Entrepreneurs continue to invest in social media consultancy, which is an important branch of the growing digital marketing industry. Leading brands in their sectors; cut their traditional advertising budgets and directed their expenditures to companies that offer social media consultancy support. For some products and services…

Some of the company executives are far from the concept of digital marketing despite all the technological developments and the rising trend of mobile commerce. These managers, who only know how to reduce costs, make their strategies only cost-based. However, there is a fact that if you are no longer on mobile and internet, unfortunately, you will be deleted. E-commerce sites are very fast in reaching potential customers. But the website is inadequate…

We left behind the first month of 2017, when everyone was talking about the economic crisis. The financial indicators are not very healthy and we have a very uneasy process ahead of us. In order to overcome the economic crisis as a company, you need to improve your service quality, improve your managerial skills, adapt innovative technologies to your company, and make your brand more recognizable. R&D and innovation are very valuable at this point….

Digital career was introduced for the first time by Kobimedya A.Ş. It is a concept used by Digital career is actually the presentation of the existing achievements and competencies of individuals in a certain institutional framework in the digital environment. A person with a good career can only be noticed thanks to their digital footprints. Having a strategy in the digital career enables the person to rank higher than their current position. From the photos he uses on the internet, to social media…

The increase in the number of social media sites has also caused confusion for companies. The fact that each social media account has a different usage culture adds to this complexity. You can reduce this complexity a bit with some rules you will set in social media accounts used corporately and reflect your corporate identity on your accounts. Rules you can use in corporate social media accounts. On social media accounts…

According to researches; Digital marketing investments aimed at becoming a digital brand will increase significantly in 2017. If you want to be a brand, you should work with a digital agency that implements the best digital marketing strategies. Digital marketing; Google optimization, social media management, digital reputation management, e-mail marketing, social media ads, online customer management, web design, perception management, viral advertising.

Digitizing; It is a nightmare for companies that still cannot break away from traditional advertising methods. However, in this period when potential customers are constantly online, it is inevitable for companies to follow digital trends and integrate them into themselves. Companies that don't follow this trend will, at best, continue to stall and often regress. Digital marketing, 2017, where the economic crisis shows an upward momentum with each passing day…

We visited the tourism fair where we participated as a participant with our Kobimedia brand before. However, the picture we encountered was deplorable for us. We have seen that there is more intense interest from the citizens to the tourism fair, which should normally be open to professionals for the first two days. Those who come out of the fair usually come out with 3-5 bags full of promotional products. There is a lot of interest in the stands giving out free products. But about the product…

Digital reputation, which even companies pay attention to when recruiting new personnel, is also used as an effective marketing method in all areas of commerce. Digital reputation is actually the positive or negative results of people or companies in search engines. The more positive your digital reputation, the easier your trading will be. Digital reputation improves your commercial relations for existing customers as well as new customers.