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In order to maintain their own existence, institutions have to get along well with the buyers of the product they have developed. In this regard, we can answer the question of what is corporate social responsibility. In other words, it can be said that an institution is an effort to integrate and merge with its own customer base. These corporate social responsibilities can be realized in the fields of culture, health, environment and education. The main purpose of the institutions while doing this is to increase the brand value of the institution,…

There are many communication networks and strategies produced by companies and officials around the question of what is corporate communication. In short, corporate communication is used to name all of the communications between companies and customers. These communication models, which are intertwined with corporate identity, reveal how the company is perceived by the buyer mass. With corporate communication consultants and experts in this field ...

There are digital marketing strategies developed to attract buyers and direct them to purchase products. The importance of these strategies is increasing day by day, especially with the shift of nearly half of the market share to online areas. Teams formed by both marketers and social media experts continue to work professionally in this field. Identifying Your Target Audience Identifying your target audience and…

Press consultants are people who have connections to create a brand perception of a company or institution and represent them in front of the press. The press consultant should also be able to prevent the growth of the event by intervening in a crisis and even turn this event into an advantage. The perception of the press consultant in our country is generally as people who know 1-2 reporters walking around with an artist and cannot even write a news story. Working in a company, just…

More accurate news about your company in the national press means more power. Your success story, new trends in your profession, the new products your company is preparing to launch, new developments in your industry, your corporate social responsibility projects, your company's celebrations, your New Year's goals, your position in the global market... These are all newsworthy, your reputation in the media...

Today, social media management is one of the indispensable digital strategies for brands. Social media is also a very important marketing network. While some companies allocate billions of dollars to show their presence on social media and increase their profitability; most of the companies still show an approach far from providing this service professionally. On social media…

Google makes life easier for its users with many services it offers. One of these services is “Google Map Service” with its old name and “Google Business Service” with its new name. This service has found an important place in searches in all sectors in recent years. Google Map is very important especially for companies that make house-to-house transportation. Because Google location-based impressions are also available to people who are looking for a shipping company on Google.

Starting their own business one day is among the dreams of everyone. It is mostly in our hands to realize this and provide employment opportunities to others. Our country is the land of opportunities. Technology and transportation infrastructure are advancing at an extremely rapid pace. Turkey is a giant market of 81 million people with a high development rate, mostly living in cities. Success; wanting something very much, doing research, working and perseverance…

As we all know, mobile commerce is experiencing a very rapid growth process. Customers frequently prefer it because of the great convenience it provides and the various campaigns organized by the companies. 1/4 of Turkish users use mobile shopping for online shopping. The difference between store products of the same brand and products purchased from mobile is that those purchased from mobile are usually campaign products. Most mobile shoppers…

Millions of people in the world and in Turkey watch television, access the programs on the internet, and even watch the programs by downloading them to their mobile phones. Behind these films, documentaries and programs, there are many people, from the cinematographer to the screenwriter, from the editor to the producer. Explaining the producer's duties is quite detailed. Most producers contribute to a program. First and foremost, a producer…