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Brands are created in the minds of potential customers before million-dollar investments. While brand positioning, all stages of brand communication must be planned correctly before implementation. One of the biggest mistakes companies make is trying to grow by imitating what their competitors are doing. We have experienced it for many years. Our customers never go to our imitations. Because no one will ever give the imitation of a jewel the value they give to the real….

As the number of digital consumers increases, investments in digitalization also increase. Consumers who use digital areas quite frequently are also in the group of consumers who spend more. Practicality is the most important element in the decision-making process for this consumer group. The same audience is the group that enters news sites, follows the agenda and fashion frequently, and watches movies. They make instant price comparisons, examine product features….

In the economic crisis, first of all, try to protect your current situation. People are the most important factor in the success of a business. An important advantage for companies today is qualified personnel. If you have a good team, continue with the same team. Loss of time is one of the unnoticed negative elements of every industry. Focus on results without getting lost in details. Analyze your potential customer, get to know them well. Keep your costs well…

Digital transformation is now at the top of every company's agenda and priority. So much so that this transformation is reshaping the business world. Big changes are happening in every industry. However, many of the institutions are trying to start the transformation with superficial information without knowing exactly what to do and how to start in the digitalization journey. At the beginning of the process, the employee in another department of the company and…

One of the most popular investment areas of recent years is undoubtedly e-commerce. In order to overcome their economic difficulties, companies are looking for new solutions in areas such as e-commerce, which has caught a rapid upward trend, instead of standard sales channels. They follow the next generation consumer spending to keep up with changing and developing conditions. As a result of their analysis, there is an increasing demand in the e-commerce sector, especially in the domestic market.

The conditions of competition have now changed. The digital revolution experienced all over the world and in Turkey has upset the balance in corporate communication and marketing. If you want to continue your business in a sustainable way, transformation is mandatory for your institution. How old a company you are is no longer as important as how long you exist in the digital world correctly and effectively. Because now your target audience is…

In 2019, the expectations for tourism sector revenues, especially for hotels, are quite high. Having a very good year in tourism in our country does not mean good turnover for every hotel. Although the number of hotels in the sector is high, new hotels are added to the sector every day because it is known as a very profitable sector. This also increases competition. So many hotels in the sector…

The local election date in Turkey is approaching. If the local elections are held on time as planned, the people will go to the polls on March 31, 2019. So, what kind of promotional work should the mayoral candidates do in these local elections? Unlike the general elections, local elections are affected positively or negatively by factors such as being a citizen and providing services to the municipality rather than partisanship. For example x is a…

Digital transformation is happening very rapidly all over the world. As individuals develop, companies develop, and as companies become stronger, countries develop. Turkey has been in a healthy growth in the e-commerce sector in recent years. The more this situation increases in a positive way, the more our global competitiveness will increase and our country's economy will be stronger. The leading organizations in their sectors in our country, especially in 2018, digital…

A world that does not exist physically apart from the physically existing world, but where people can find a place for themselves, was created. Afterwards, this world was called the virtual world. Especially in the last 30 years, the fast growing and expanding virtual world attracts new people every day with their social media identities. In addition to being in this world, people…