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It is extremely important that the consumers who come with the advertisements are loyal customers, as well as the presentation of the advertisements shot for the brands to the consumers. After the advertisement reaches the consumer positively and the consumer becomes a customer, many efforts are made to ensure that the customer buys that product again. One of these marketing methods is event marketing. event marketing; different from traditional marketing methods. With the brand they create, companies…

Neuromarketing is a concept that has started to exist in order to understand and solve potential customer behaviors by marketing sector employees in the developing market conditions and intense competition environment in the world. Neuro marketing is about reading what the customer thinks. It is done by sending the message that you need to buy this product or service to the target audience. In fact, people are shopping…

The concept of corporate reputation; It is very important in terms of maintaining the continuity of your company and gaining the trust of your customers. While positioning your brand, you should be in correct communication with your potential target audience and all your internal and external stakeholders. One of the ways to ensure your continuity is to undertake corporate social responsibilities. Corporate social responsibility projects; first of all, it strengthens your emotional bond with your customer. Contributing to the realization of your goals by adhering to your mission…

How does a lawyer advertise? As you can understand from the title of our article, we provide information on how lawyers who are banned from advertising can announce their names. First, let's look at the definition of lawyer; A lawyer is a person who has a legal education, who takes the profession of guiding those who want in matters of rights and law, seeking and protecting the rights of others in courts and government offices, and who fulfills the conditions required by law for this.

Since we have been serving hotels for a long time, we write articles for informational purposes about the sector. However, we noticed that these articles are mostly read by boutique hotels. That's why we have prepared a special article for 5-star hotels. The examples we give here should not be misunderstood by companies that do their job properly. Our word is that we see having an agency not as a job, but as a status, but never...

You think that you have a beautiful voice, that you are talented in this regard, and you want to release a music album/single. You don't know where to start. Here is a resource for you. In this article, we explain in detail how to make a music album. First of all, you need to have a song lyric. If the lyrics are not your own, you must obtain the consent of the person who wrote the lyrics so that you can use the lyrics on your album. To your song…

Brands are created in the minds of potential customers before million-dollar investments. While brand positioning, all stages of brand communication must be planned correctly before implementation. One of the biggest mistakes companies make is trying to grow by imitating what their competitors are doing. We have experienced it for many years. Our customers never go to our imitations. Because no one will ever give the imitation of a jewel the value they give to the real….

As the number of digital consumers increases, investments in digitalization also increase. Consumers who use digital areas quite frequently are also in the group of consumers who spend more. Practicality is the most important element in the decision-making process for this consumer group. The same audience is the group that enters news sites, follows the agenda and fashion frequently, and watches movies. They make instant price comparisons, examine product features….

In the economic crisis, first of all, try to protect your current situation. People are the most important factor in the success of a business. An important advantage for companies today is qualified personnel. If you have a good team, continue with the same team. Loss of time is one of the unnoticed negative elements of every industry. Focus on results without getting lost in details. Analyze your potential customer, get to know them well. Keep your costs well…

Digital transformation is now at the top of every company's agenda and priority. So much so that this transformation is reshaping the business world. Big changes are happening in every industry. However, many of the institutions are trying to start the transformation with superficial information without knowing exactly what to do and how to start in the digitalization journey. At the beginning of the process, the employee in another department of the company and…