What is neuro marketing? What are neuro marketing techniques?

Neuromarketing It is a concept that has started to exist in order to understand and solve potential customer behaviors by marketing sector employees in the developing market conditions and intense competition environment in the world.

Neuro marketing is intended to read what the customer thinks. It is done by sending the message that you need to buy this product or service to the target audience. In fact, people make decisions with the subconscious mechanism rather than their needs while shopping. Marketers also develop studies aimed at influencing people's subconscious minds. They want to stay in the mind of the customer more and make them prefer their products. Some do this by establishing an emotional bond with the customer, while some do this by producing strategies that are very different from their competitors.

In neuro marketing active regions in the human brain are examined.

fMRI device; Thanks to this, it is determined which parts of the brain are actively activated as a result of which different stimuli. Since this device is a very expensive device, this technique is not widely used.

pupil metric; It measures the growth and contraction of our eyes. Many famous brands analyze using this technique.

Eye tracking website; It is used in places such as packages of products and shelves. This application measures how long the subjects participating in the research look at which point.

eye movement device ; measures the eye movements of the subjects and examines the location and effectiveness of the tags. Label designs are applied to the area where the eyes are looking the most.

SSPT; The customer tries to determine which side of his brain he uses most.

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