public relations

Marketing communication is the whole process of promoting a firm's own product. It is very important in the increasing trade potential of our age, like other communication tools. In marketing communication, the goal is the interactions made in line with the goals such as learning what the demands of the buyers are, and directing the learned requests to different channels. What are the Methods in Marketing Communication? When strategies are determined in marketing communication, what is the budget of institutions and the market situation?

Spokesperson is of great importance in corporate communication activities. Many people are asking what is lead spokesperson communication and wondering its importance. In general, there are people who will fulfill this duty in every institution. When deemed necessary, there may be more than one person performing the spokesperson duty within the institution. Those who will take up the word spokesperson have some qualifications and abilities.

In order to maintain their own existence, institutions have to get along well with the buyers of the product they have developed. In this regard, we can answer the question of what is corporate social responsibility. In other words, it can be said that an institution is an effort to integrate and merge with its own customer base. These corporate social responsibilities can be realized in the fields of culture, health, environment and education. The main purpose of the institutions while doing this is to increase the brand value of the institution,…

There are many communication networks and strategies produced by companies and officials around the question of what is corporate communication. In short, corporate communication is used to name all of the communications between companies and customers. These communication models, which are intertwined with corporate identity, reveal how the company is perceived by the buyer mass. With corporate communication consultants and experts in this field ...

Football is a popular sport followed by millions of people around the world. Football players, one of the most important actors of such a popular sport, are people who earn a lot according to the income levels of their countries. For this reason, 8 out of every 10 children you will say would say yes to go out on the street and become a football player. Mothers and fathers will come by enrolling their children in football schools at an early age.

It is a method in which a company's customer information is stored and analyzed in a database. In the light of information such as spending trends, product and service needs, and personal preferences of customers, how to ensure customer retention can be planned. Benefits of using a CRM program: Establishing an emotional bond with customers with high loyalty Increase in cross sales High level customer satisfaction Reduction in customer problems It is more difficult to acquire new customers. Available…

Companies attach importance to marketing strategies in order to maintain their existence and increase their profitability. Because the products they offer to the market in their sectors generally have many alternatives. A modern type of marketing preferred in such a competitive environment where there are many other products close to the quality / price performance of their products and services is customer relations marketing. Establishing new relationships with customers to ensure long-term working conditions…

We touched on innovative marketing methods to achieve traditional marketing goals. In this article, we have briefly covered the topics of ethnic marketing, word of mouth advertising, internet advertising, niche marketing, absurd advertising, guerrilla marketing, and squatting. 1- Ethnic marketing: This trend first started in America. They communicate with ethnic groups in their own national language, based on their own country culture. With the target customer…

“If advertising was a sport, shockvertising would probably be an extreme sport,” says Lazar Dzamic. Every day we live, we come across thousands of advertisements. These ads; These are advertisements that appear before us in all areas of life, sometimes perceived very clearly, and sometimes targeting our subconscious minds, which we are not even aware of. Many ads are similar to each other. Almost the same colors, similar stories, very similar to each other...

Integrated marketing; It refers to a process in which all communication activities of an organization are managed. It is the fact that institutions give all their advertising work to an advertising agency. Most of the companies actually make a big mistake by doing the opposite. While the company's PR work is given to a PR firm, the sales-marketing unit draws a different direction, moving away from the common goal desired for the potential customer, and somehow not responding to the desired reactions.