public relations

Institutions, individuals; they use marketing and advertising to promote themselves to their target audience. Public relations agency; It draws a roadmap to its customers, strengthens their reputation and image while helping their businesses to thrive and grow. They convey the message of the institutions they serve in the digital world, fairs, conferences, brochures, various publications, and press to their customers with a correct perception. Market research for a new product of the company ...

Advertising agency definition; Today, it is used everywhere from printing house, web designer, photographer to digital printing companies. In fact, the advertising agency is the company that determines the consumer target audience of the brands they work with, plans the promotional activities suitable for the consumer target audience determined in line with the goals of the brand, and makes them want to buy by showing these studies to the consumer target audience. In other words, advertising agency in our country in accordance with the word meaning ...

The name of guerrilla marketing was first introduced by Jay Conrad Levinson in 1984. We can say that he is the inventor of this marketing. In this marketing method, which is the leader of the sector; Unorthodox tactics are used. Money is not used as the main tool. Guerrilla marketing is implemented at unexpected times to ensure maximum efficiency ; The goal is to surprise the target audience. Big companies also use this marketing…

The spread of word of mouth marketing, that is, the marketing that is carried out by everyone telling each other, via electronic messages over the web is called viral marketing. It was given this name because it spreads like a virus. Companies first choose a reliable source, a name, to spread the messages they want to convey. Because messages that start with a reliable brand leader are very effective. The aim is to create more chains…

The communication and advertising activities carried out by brands through mobile devices are mobile marketing. Cell phone has become an integral part of life all over the world. We cannot imagine a life without a mobile phone. It is now accepted not only for communication, but also as a powerful advertising medium. Brands often prefer this form of marketing when reaching their potential and loyal customers. Besides…

According to TUIK data, while 202.854 houses were sold in 2003, 1.323.118 houses were sold in 2017. The housing market, which remained flat with the global crisis in 2018, also contracted, and the number of sales fell to 1,148,747. Despite the crisis, the number of house sales is the second highest in the history of the Republic. However, this number is not enough for the growing market. All the real estate industry from big to small…

It is extremely important that the consumers who come with the advertisements are loyal customers, as well as the presentation of the advertisements shot for the brands to the consumers. After the advertisement reaches the consumer positively and the consumer becomes a customer, many efforts are made to ensure that the customer buys that product again. One of these marketing methods is event marketing. event marketing; different from traditional marketing methods. With the brand they create, companies…

Neuromarketing is a concept that has started to exist in order to understand and solve potential customer behaviors by marketing sector employees in the developing market conditions and intense competition environment in the world. Neuro marketing is about reading what the customer thinks. It is done by sending the message that you need to buy this product or service to the target audience. In fact, people are shopping…

The concept of corporate reputation; It is very important in terms of maintaining the continuity of your company and gaining the trust of your customers. While positioning your brand, you should be in correct communication with your potential target audience and all your internal and external stakeholders. One of the ways to ensure your continuity is to undertake corporate social responsibilities. Corporate social responsibility projects; first of all, it strengthens your emotional bond with your customer. Contributing to the realization of your goals by adhering to your mission…

Since we have been serving hotels for a long time, we write articles for informational purposes about the sector. However, we noticed that these articles are mostly read by boutique hotels. That's why we have prepared a special article for 5-star hotels. The examples we give here should not be misunderstood by companies that do their job properly. Our word is that we see having an agency not as a job, but as a status, but never...