The real estate market has contracted, it's time to get creative for housing ads!

According to TUIK data, while 202.854 houses were sold in 2003, 1.323.118 houses were sold in 2017. The housing market, which remained flat with the global crisis in 2018, also contracted, and the number of sales fell to 1,148,747. Despite the crisis, the number of house sales is the second highest in the history of the Republic. However, this number is not enough for the growing market. All investors in the real estate sector, from large to small, have started to voice the crisis in the real estate sector.

Well, what has changed over the years, we say that the market has contracted despite the increase in the number of housing sales.
The fact that Turkey has made great strides in the economy over the years has also attracted the attention of the investing customer base of Turkey's foreign policies. Foreign investors were also added to the customer base. In this way, housing production increased and hundreds of sub-sectors benefited from this growth. With the increase in production in the housing sector, small firms began to grow and large firms began to increase investments. “In this way, the companies would be the biggest in Turkey according to their plans.” That's why they continued to build shopping malls, residences and buildings in all big cities, especially in Istanbul. When they saw an empty lot, they did not take into account the shrinkage that may occur in the market, as they focused entirely on growth. As a result, the remaining buildings, contractors fleeing before completing the building, wasted investments.

So what did these companies do wrong? Most of them thought of being a brand as advertisements placed on TV, newspapers, magazines and social media. They did not touch the feelings and hearts of the customers. In any case, he would build a 50 square meter flat in a central location and sell it for 500 thousand. But it didn't happen this way. The markets contracted globally, and the interest of foreign investors decreased. The local investor, who had money, put his money on interest. The person who would really buy a house began to question whether 500 thousand would be given to a 50 square meter house.

How will the remaining houses be sold? How will new home builders sell?

What the housing market will look like in 2019 is unpredictable, but those who make money in this sector have to prepare themselves for the worst scenario. That's why people who make money in this sector, especially housing companies, should start to calculate how we can introduce our brand and market our houses with the most affordable cost.

What should come to the fore in housing marketing?

Audience analysis: First of all, determine a very well-analyzed customer target audience for your housing project. Thanks to this audience analysis, you will benefit more with less advertising budget.

It should touch the soul of the customer: The person who will buy a house will not only buy a house from you. The house he bought from you will be that person's home. Consider this factor in your promotional efforts.

Highlight their differences: Examine the other housing projects sold around you very well, and highlight your differences very well in your promotions. In this way, prospective customers who examine competing housing projects will inquire about other houses instead of questioning your house.

Location of the residence: The location of the residence is still a very good option. If your price is higher than other housing projects in your area, you can highlight your location. However, it will not work in cases where the price difference is excessive.

Housing project brand value should be increased: By increasing the value of your housing project with social responsibility marketing and event marketing methods, you can increase the brand value and sell it more easily.

The CRM system is very important: If there is a CRM system you use in your company, analyze the target audience of your housing projects you are trying to sell and present them to your old customers as an opportunity. Maybe a discount can also make your job easier. If you don't have a CRM system, definitely get one, every customer is very important.

Set your ad budget according to the minimum budget maximum benefit rule: Do not think of selling housing projects as before. Prepare yourself for the worst. This way you will make more profit when the market gets very good.

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