marketing

Kobimedia is an advertising agency operating in the Nişantaşı district of Istanbul. It provides the services that businesses need in the fields of digital marketing, public relations and brand management. These services include many different concepts such as PR, communication agency, digital communication agency and public relations agency. PR (Public Relations) is a strategic tool that a business uses to manage communication with its target audience.

The development and spread of internet technology now allows commerce to be done over the internet. And therefore, e-commerce has become a rising value of today. Many companies now move their sales and marketing networks to the internet. In this way, products and services are conveyed to a much wider audience. When the development of e-commerce in our country is examined, it is determined that this situation is based on much older than expected.

E-commerce platforms, which best meet changing customer demands and expectations, have become an indispensable part of daily life. How is success achieved in an e-commerce site where product sales and services meet with customers over the internet? Recommendations for Those Who Want to Succeed in E-Commerce A professionally prepared website should be supported with a corporate image. All kinds of information about the product sold or the service provided ...

Because the companies that have received professional solutions in this regard in the recent years, progress with much more confident steps in the long term. As a matter of fact, the media is of great importance to create an effective public opinion. Thus, while getting the chance to leave a mark both individually and institutionally; opportunity to raise awareness is provided. This is an opportunity to create a respectable and reliable influence for different purposes.

Marketing communication is the whole process of promoting a firm's own product. It is very important in the increasing trade potential of our age, like other communication tools. In marketing communication, the goal is the interactions made in line with the goals such as learning what the demands of the buyers are, and directing the learned requests to different channels. What are the Methods in Marketing Communication? When strategies are determined in marketing communication, what is the budget of institutions and the market situation?

There are digital marketing strategies developed to attract buyers and direct them to purchase products. The importance of these strategies is increasing day by day, especially with the shift of nearly half of the market share to online areas. Teams formed by both marketers and social media experts continue to work professionally in this field. Identifying Your Target Audience Identifying your target audience and…

Press consultants are people who have connections to create a brand perception of a company or institution and represent them in front of the press. The press consultant should also be able to prevent the growth of the event by intervening in a crisis and even turn this event into an advantage. The perception of the press consultant in our country is generally as people who know 1-2 reporters walking around with an artist and cannot even write a news story. Working in a company, just…

More accurate news about your company in the national press means more power. Your success story, new trends in your profession, the new products your company is preparing to launch, new developments in your industry, your corporate social responsibility projects, your company's celebrations, your New Year's goals, your position in the global market... These are all newsworthy, your reputation in the media...

Today, social media management is one of the indispensable digital strategies for brands. Social media is also a very important marketing network. While some companies allocate billions of dollars to show their presence on social media and increase their profitability; most of the companies still show an approach far from providing this service professionally. On social media…

Starting their own business one day is among the dreams of everyone. It is mostly in our hands to realize this and provide employment opportunities to others. Our country is the land of opportunities. Technology and transportation infrastructure are advancing at an extremely rapid pace. Turkey is a giant market of 81 million people with a high development rate, mostly living in cities. Success; wanting something very much, doing research, working and perseverance…