marketing

Integrated marketing; It refers to a process in which all communication activities of an organization are managed. It is the fact that institutions give all their advertising work to an advertising agency. Most of the companies actually make a big mistake by doing the opposite. While the company's PR work is given to a PR firm, the sales-marketing unit draws a different direction, moving away from the common goal desired for the potential customer, and somehow not responding to the desired reactions.

Nothing has been the same since Google came into our lives. It changed people's lives. We are now able to reach the information we could find by mixing encyclopedias with 2 clicks. Although this habit pushes people to laziness, it is actually a great convenience. So how does Google present us with the results we want from millions of websites opened every day? Using the systems that Google updates and develops these results, we…

E-commerce is very popular because it can be done as a home office, the initial cost is low, and it can be realized without holding too much stock. However, the unpredictable situation is that 100s of e-commerce sites opened every day are followed by 1000s of e-commerce sites that are closed every day. If you want to open an e-commerce site and be wrong about it, it is your strategy that you should question first. Closing e-commerce…

It is a marketing method for customers to refer to a product or service they bought as a reference to others. In short, it is word of mouth marketing. WOM (Word of Mouth) The reason why companies choose this marketing method; User experience removes uncertainty about the product and influences the purchasing decisions of potential customers. In the word of mouth marketing method, reasons are created for the customers to talk about the product.

Advertising agency definition; Today, it is used everywhere from printing house, web designer, photographer to digital printing companies. In fact, the advertising agency is the company that determines the consumer target audience of the brands they work with, plans the promotional activities suitable for the consumer target audience determined in line with the goals of the brand, and makes them want to buy by showing these studies to the consumer target audience. In other words, advertising agency in our country in accordance with the word meaning ...

The name of guerrilla marketing was first introduced by Jay Conrad Levinson in 1984. We can say that he is the inventor of this marketing. In this marketing method, which is the leader of the sector; Unorthodox tactics are used. Money is not used as the main tool. Guerrilla marketing is implemented at unexpected times to ensure maximum efficiency ; The goal is to surprise the target audience. Big companies also use this marketing…

The spread of word of mouth marketing, that is, the marketing that is carried out by everyone telling each other, via electronic messages over the web is called viral marketing. It was given this name because it spreads like a virus. Companies first choose a reliable source, a name, to spread the messages they want to convey. Because messages that start with a reliable brand leader are very effective. The aim is to create more chains…

The communication and advertising activities carried out by brands through mobile devices are mobile marketing. Cell phone has become an integral part of life all over the world. We cannot imagine a life without a mobile phone. It is now accepted not only for communication, but also as a powerful advertising medium. Brands often prefer this form of marketing when reaching their potential and loyal customers. Besides…

According to TUIK data, while 202.854 houses were sold in 2003, 1.323.118 houses were sold in 2017. The housing market, which remained flat with the global crisis in 2018, also contracted, and the number of sales fell to 1,148,747. Despite the crisis, the number of house sales is the second highest in the history of the Republic. However, this number is not enough for the growing market. All the real estate industry from big to small…

It is extremely important that the consumers who come with the advertisements are loyal customers, as well as the presentation of the advertisements shot for the brands to the consumers. After the advertisement reaches the consumer positively and the consumer becomes a customer, many efforts are made to ensure that the customer buys that product again. One of these marketing methods is event marketing. event marketing; different from traditional marketing methods. With the brand they create, companies…