Event marketing ( Event marketing )

It is extremely important that the consumers who come with the advertisements are loyal customers, as well as the presentation of the advertisements shot for the brands to the consumers. After the advertisement reaches the consumer positively and the consumer becomes a customer, many efforts are made to ensure that the customer buys that product again. One of these marketing methods is event marketing.

event marketing; different from traditional marketing methods. Companies organize various events in order to establish an emotional bond between the brand they created and their customers and to increase brand recognition.

In order to realize the corporate goals of the company, a kind of meeting meetings are held with the potential customer. They organize festivals, concerts, meetings, breakfasts, meals. The aim here is to leave the positive effect of the brand as a customer impression.

It is organized by communicating with the customer, sometimes in the form of entertainment, sometimes in the form of information meetings, but always by establishing an emotional bond. In addition, brands; Thus, by listening to customer demands, they can see the needs of consumers more clearly. In line with customer expectations, it can more easily decide on new product and service contents, usage patterns, age groups, and sales channels. It can benefit from this marketing method while launching new products and achieving sales targets.

It is a type of marketing that is frequently made in Turkey. A well-known ice cream brand and a famous beverage brand give gift or discount tickets to their customers who collect sticks and caps during the summer months, and invite them to events that will take place at the end of summer are examples of event marketing.

Company personnel also participate in the events and their sense of belonging to the institution is reinforced.

As a result, event marketing is very beneficial for companies. Both their corporate reputation and the sales of their products will increase.