What is integrated marketing?

Integrated marketing; It refers to a process in which all communication activities of an organization are managed. All of the advertising works of institutions in one to the advertising agency is to give. Most of the companies actually make a big mistake by doing the opposite. While the company's PR works are given to a PR firm, the sales-marketing unit draws a different direction, moving away from the common goal desired for the potential customer, and the desired reactions cannot be achieved somehow.

However, what needs to be done is to be able to be the only voice of the company and to reach the desired perception in the eyes of the consumers with this voice.

In integrated marketing communication, a customer satisfaction-oriented approach is applied. With this application, the corporate value of the company will increase against its competitors, and it will capture the motivation and synergy that will make a difference in the sector. In integrated marketing, all communication ways to reach the customer are used. Technology is used at the highest level. While brand positioning studies are carried out, brand and corporate culture are combined. The target customers are analyzed one by one and their purchasing behavior is taken as a basis.

Success and increased reputation in this marketing communication are clearly measured. Plans are made for target-oriented studies and budgets are created at this time.

Integrated marketing plans are divided into segments according to their psycho-social purchasing behavior by examining the target consumer needs. A wide variety of strategies must be established to communicate with target customers. Plans should be developed considering possible crisis situations.

Kobimedia Inc. As a company, we are preferred by corporate companies as the company that steers digital with our signature and strong after-sales support we have put in professional works for many years in the sector. We increase the efficiency of companies with the digital services we offer to our customers.