marketing

As we all know, mobile commerce is experiencing a very rapid growth process. Customers frequently prefer it because of the great convenience it provides and the various campaigns organized by the companies. 1/4 of Turkish users use mobile shopping for online shopping. The difference between store products of the same brand and products purchased from mobile is that those purchased from mobile are usually campaign products. Most mobile shoppers…

Football is a popular sport followed by millions of people around the world. Football players, one of the most important actors of such a popular sport, are people who earn a lot according to the income levels of their countries. For this reason, 8 out of every 10 children you will say would say yes to go out on the street and become a football player. Mothers and fathers will come by enrolling their children in football schools at an early age.

It is a method in which a company's customer information is stored and analyzed in a database. In the light of information such as spending trends, product and service needs, and personal preferences of customers, how to ensure customer retention can be planned. Benefits of using a CRM program: Establishing an emotional bond with customers with high loyalty Increase in cross sales High level customer satisfaction Reduction in customer problems It is more difficult to acquire new customers. Available…

Companies learn about their customers' habits by collecting a wide variety of detailed information about their customers in today's market environment. They try to make their customers loyal customers by collecting and interpreting the data they obtain. In the light of these data; In the highly competitive market, companies develop applications that will make their customers feel special. They reach each customer through different communication channels and messages. My databases are marketing in 2019 and…

Companies attach importance to marketing strategies in order to maintain their existence and increase their profitability. Because the products they offer to the market in their sectors generally have many alternatives. A modern type of marketing preferred in such a competitive environment where there are many other products close to the quality / price performance of their products and services is customer relations marketing. Establishing new relationships with customers to ensure long-term working conditions…

We touched on innovative marketing methods to achieve traditional marketing goals. In this article, we have briefly covered the topics of ethnic marketing, word of mouth advertising, internet advertising, niche marketing, absurd advertising, guerrilla marketing, and squatting. 1- Ethnic marketing: This trend first started in America. They communicate with ethnic groups in their own national language, based on their own country culture. With the target customer…

“If advertising was a sport, shockvertising would probably be an extreme sport,” says Lazar Dzamic. Every day we live, we come across thousands of advertisements. These ads; These are advertisements that appear before us in all areas of life, sometimes perceived very clearly, and sometimes targeting our subconscious minds, which we are not even aware of. Many ads are similar to each other. Almost the same colors, similar stories, very similar to each other...

Integrated marketing; It refers to a process in which all communication activities of an organization are managed. It is the fact that institutions give all their advertising work to an advertising agency. Most of the companies actually make a big mistake by doing the opposite. While the company's PR work is given to a PR firm, the sales-marketing unit draws a different direction, moving away from the common goal desired for the potential customer, and somehow not responding to the desired reactions.

Nothing has been the same since Google came into our lives. It changed people's lives. We are now able to reach the information we could find by mixing encyclopedias with 2 clicks. Although this habit pushes people to laziness, it is actually a great convenience. So how does Google present us with the results we want from millions of websites opened every day? Using the systems that Google updates and develops these results, we…

E-commerce is very popular because it can be done as a home office, the initial cost is low, and it can be realized without holding too much stock. However, the unpredictable situation is that 100s of e-commerce sites opened every day are followed by 1000s of e-commerce sites that are closed every day. If you want to open an e-commerce site and be wrong about it, it is your strategy that you should question first. Closing e-commerce…