What is data-based marketing?

In today's market environment, companies learn their habits by collecting various and detailed information about their customers. By collecting and interpreting the data they obtain, they try to make their customers loyal customers. In the light of these data; In a highly competitive market, companies develop applications that will make their customers feel special. They reach each customer through different communication channels and messages. My databases marketing will continue to be widely used in 2019 and beyond.

Database ; It consists of data recorded and organized by customizing customers according to their habits. The aim is to stand out in the sector by offering more opportunities and more advantageous conditions to its customers.

Thanks to the great development of the Internet, database marketing efforts have gained momentum. Companies can easily communicate in the local and international market.

By determining the demands of the customers, customer information is analyzed. In other words, information is obtained from customer data. This information is used to create brand loyalty with current customers and future customers. Migros can be given as an example of database marketing in our country. The company creates a customer profile based on the purchases made by its customers with the MoneyClub card. With this information, by providing privileged shopping opportunities to its customers; creates a loyal customer base.

As Kobimedia Inc., we are preferred by corporate companies as the company that steers digital with our signature and strong after-sales support that we have put into professional works in the sector for many years. We increase the efficiency of companies with the digital services we offer to our customers.