Data-based marketing

Marketing communication is the whole process of promoting a firm's own product. It is very important in the increasing trade potential of our age, like other communication tools. In marketing communication, the goal is the interactions made in line with the goals such as learning what the demands of the buyers are, and directing the learned requests to different channels. What are the Methods in Marketing Communication? When strategies are determined in marketing communication, what is the budget of institutions and the market situation?

Companies learn about their customers' habits by collecting a wide variety of detailed information about their customers in today's market environment. They try to make their customers loyal customers by collecting and interpreting the data they obtain. In the light of these data; In the highly competitive market, companies develop applications that will make their customers feel special. They reach each customer through different communication channels and messages. My databases are marketing in 2019 and…