Ads that shock (Shockvertising)

“If advertising was a sport, shockvertising would probably be an extreme sport,” says Lazar Dzamic.

Every day we live, we come across thousands of advertisements. These ads; These are advertisements that appear before us in all areas of life, sometimes perceived very clearly, and sometimes targeting our subconscious minds, which we are not even aware of. Many ads are similar to each other. Almost the same colors, similar stories, very similar sounds are used. Such advertisements do not reach the target, cannot be perceived by the target customers.

In a highly competitive market environment, companies use a wide variety of advertising techniques while trying to increase their brand value.

Shocking ads is one of those techniques. It attracts the attention of consumers very quickly and is instantly noticed by the society. In this advertisement, especially strong emotions such as sexuality, love, grudge, violence are used to attract the attention of potential customers. Many consumers may also react violently. The aim here is to reach the customer by using a sense of provocation.

Another thing that attracts attention in advertisements that shock often is that the displayed image and the message do not match the brand and product in any way. Most of the time, the target audience misplaces the brand for this reason. In such advertisements, the reputation of the brand can be adversely affected and strongly shaken.

Sometimes shocking provocative words are used alongside shocking images. With the power of images and words, a great shock is created at that moment, allowing the audience to focus on the advertisement. It can be a suitable form of advertising for brands that are new to the industry or want to be talked about.

As Kobimedia Inc., we are preferred by corporate companies as the company that steers digital with our signature and strong after-sales support that we have put into professional works in the sector for many years. We increase the efficiency of companies with the digital services we offer to our customers.