What is corporate social responsibility?

Corporate reputation concept ; It is very important in terms of maintaining the continuity of your company and gaining the trust of your customers. While positioning your brand, you should be in correct communication with your potential target audience and all your internal and external stakeholders. One of the ways to ensure your continuity is to undertake corporate social responsibilities.

Corporate social responsibility projects; first of all, it strengthens your emotional bond with your customer. It enables you to grow by contributing to the realization of your goals by adhering to your mission.

Not ignoring the social problems will make an important contribution to the corporate image of your company, as well as being a good citizen who is loyal to his country and sensitive to his environment. In addition, it will increase the efficiency of your staff in the company; It will also increase the willingness of external personnel candidates to work in your company. With a properly planned project, your brand will gain many positive values such as a strong corporate image, good perception management, and personnel productivity.

Advertisement Since the target audience tastes are different in the sector, there is no single truth in corporate image and brand positioning strategies. However, the common denominator in all institutions is to follow an honest attitude when taking action in social responsibility projects and afterwards. Corporate social responsibility requires transparency and programming from the beginning to the end of the process. The expectations of the people who will benefit from the services to be provided by the project should be met as promised, and trust in the institution should be reinforced by establishing a healthy communication in possible crisis situations.

Well-established companies in Turkey and around the world have started to give importance to corporate social responsibility projects.

If you want to receive services on corporate social responsibility, you can review our services below.

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