How should hotels do promotional activities in 2019?

In 2019, the expectations for tourism sector revenues, especially hotels, are quite high. A very good year in tourism in our country does not mean good turnover for every hotel. Although the number of hotels in the sector is high, new hotels are added to the sector every day because it is known as a very profitable sector. This also increases competition. Although there are so many hotels in the sector, how do you plan to stand out and have a good season?

The dynamics of each region and each hotel are different. Therefore, do not decide to work with a company as a result of the decisions taken collectively by a union or association. In this type of advertising work, focus more on creativity and benefit than price. The work done by another hotel may not be suitable for your hotel. Consider these situations well.

Studies that hotels should do in the digital field.

Google optimization: As a result of Google's removal of ads from the right side and the increase in competition, it has become an even more invaluable advertising effort to rank high on Google in terms of targeted words in the sector. That's why, while the right optimization work adds value to your hotel, the wrong Google optimization work will do a lot of damage to your hotel.

Social media: Properly managed social media accounts can be a very good promotional channel for your hotel. The important thing is not only the high number of followers in your social media accounts, but also the high interaction with your target customers.

Hotel photo shoot: Another must-have work is well-shot photos. If you don't have good photos, you will constantly try to describe your hotel with words. For example, if your hotel is close to the sea, you should definitely explain your location to your customers with an aerial shot.

Hotel trailer: As in the photo, a well-designed promotional film that accurately describes your hotel will make it easier for customers to choose.

Results about your hotel: When your customers type your hotel's name into Google, if the results are negative, they don't want to choose your hotel or you try to lower your price and make the customers prefer it. If there is no result when your hotel name is typed into Google, this will also result in loss of customers. If your hotel's name is Googled and the results are positive, customers want to choose you, price is always secondary.

Comments about your hotel: Tripadvisor, Booking etc. platforms are now used by everyone and comments made are considered important. That's why the comments about your hotel on these platforms seriously affect how you will spend the season. Your positive hotel comments are a process that starts with the training of the staff in the hotel.

Website: If a good website belonging to your hotel appears in Google searches related to your location, you will avoid paying extra commissions by avoiding reservations made from different booking platforms. Customers make their reservations on your site.

Google map: You must have a Google Business record with its old name, Google maps, which has recently been developed by Google. In this way, you will be more likely to appear in searches for the location of your hotel. If you need a professional work in all these services, contact us. from this link contact us.