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How should mayoral candidates do promotional activities?

The local election date in Turkey is approaching. If the local elections are held on time as planned, the people will go to the polls on March 31, 2019. So, what kind of promotional work should the mayor candidates do in these local elections?

Unlike general elections, local elections are affected positively or negatively by factors such as being a citizen and providing services to the municipality. For example, a person who has ties to a party x can vote for the candidate of y party just because he is a fellow countryman. To give another example, a well-served person from party x might vote for party y. In short, there are many factors that will affect the result in local elections. In addition, the mayoral candidates who will be candidates in the local elections are confused about the promotional activities. Should promotional activities be done by printing brochures, which is one of the oldest methods of advertising, or should digital advertising activities be carried out by following the technologies brought by the age? Most importantly, presidential candidates have difficulty in finding a company that will listen to them and tell the public what they want to do.

Our advice to mayoral candidates:

  • Conduct decisive surveys and research studies in order to determine your target audience and advertising channels.
  • Please review and update your messages to voters, taking into account the results of your research and survey studies.
  • Examine the messages it gives to the voters by analyzing the rival candidates well. Reinforce your own messages by finding similar messages in the opposing presidential candidate's messages.
    Give different advertisements suitable for the digital platform, taking into account the usage purposes of each platform, especially in digital media.
  • Make a song suitable for your target audience.
  • Have a promotional film and photo shoot describing you and your messages. Especially show your promotional film (if it describes your Messages and you well) to all your voters.
  • If you are a candidate from a party, emphasize more similar messages with the party.
  • especially national in the press If you have, try to take part with your achievements and services.
  • Ensure that your social media accounts are professionally managed.
  • If there are negative results when your name is typed into Google, try clearing these results.

If you would like to receive professional advertising support in this regard, please contact us. from this link you can reach.

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