Globalization Starting with Social Media

The number of recognized continents in the world is 7, and the total of internationally recognized and unrecognized countries reaches 206. When you consider these, it is clearly seen how big the world is with different nations and languages. But with the development of technology, there is a tool that removes borders, brings people closer, and is easily accessible to everyone: social media. The concepts of language, religion, nation and more importantly distance are losing their importance between people through the internet and social media.

Contribution of Social Media to Globalization

What does globalization mean? For globalization, we can briefly say that it is a wide network where borders are removed in terms of states, trade, economic, political, social and cultural liberalization is partially achieved. In a global world, country borders are just lines on the map. We can say that every user with internet access can go anywhere in the world they want. The fact that social media has become fashionable in recent years and has millions of users has undoubtedly made the greatest contribution to the unification of the world around a single roof. Uniting all people under one umbrella through social media has led to sectors such as advertising and cinema becoming dominant in the world.

Globalization in Consumption

People are in uninterrupted communication through the most used applications such as Facebook, Twitter, Instagram, Snapchat and are easily informed about every development in the world. We can say that Big Companies are the structures that earn the most profit from globalization. Everything that happens in the world of fashion and cinema is easily communicated to people through advertisements and social media, and a perception of consumption is created. You can order any product recommended or used by a celebrity you follow on Instagram, even from abroad, without leaving your place. Advertising companies, with their broadcasts on the media and television, impose on people that borders and culture have no meaning and that they can have everything they want via the internet.

In short, the globalization and consumption we are talking about are intertwined. People want to buy products they don't need, or they want to have anything trendy they see on social media. The Internet has removed the borders between people and brought them closer. Thanks to social media accounts, the world has become a globalized almost one continent.

By transferring our 13 years of experience to our customers as Kobimedia, we ensure that our customers become well-known and profitable companies in the sector, with a positive brand perception. The fact that we provide services in the field of informatics and media also enables us to provide 360-degree PR service to our customers. We can also provide information or press consultancy services to a company that receives social media consultancy.