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Digital transformation is now at the top of every company's agenda and priority. So much so that this transformation is reshaping the business world. Big changes are happening in every industry. However, many of the institutions are trying to start the transformation with superficial information without knowing exactly what to do and how to start in the digitalization journey. At the beginning of the process, the employee in another department of the company and…

The conditions of competition have now changed. The digital revolution experienced all over the world and in Turkey has upset the balance in corporate communication and marketing. If you want to continue your business in a sustainable way, transformation is mandatory for your institution. How old a company you are is no longer as important as how long you exist in the digital world correctly and effectively. Because now your target audience is…

The local election date in Turkey is approaching. If the local elections are held on time as planned, the people will go to the polls on March 31, 2019. So, what kind of promotional work should the mayoral candidates do in these local elections? Unlike the general elections, local elections are affected positively or negatively by factors such as being a citizen and providing services to the municipality rather than partisanship. For example x is a…

Social media, which entered our lives after the 2000s, is still a developing medium today. In fact, this medium started in 1971 when two computers sent e-mails on the condition that they were standing side by side. With the developing technology, the continuation came quickly. So how has social media changed people? Social media, which is used by almost all age groups, allows people to communicate with each other.

The dynamism experienced in the tourism sector in Turkey has enabled many domestic and foreign companies to start operating in this sector. This situation has brought intense competition in the sector with faster growth. Customers, on the other hand, started to prefer to experience different tourism locations by abandoning traditional methods before spending on tourism. In this competitive environment in the tourism sector, the traditional marketing method of hotels, newspaper and magazine advertisements…

There are certain profiles that we all create on the internet. This process, which started with Facebook, later moved away from the computer environment and spread to phone applications such as Snapchat and Instagram. While navigating these profiles freely and comfortably, we use many of our private information here. So, how safe is this account, where we sometimes take actions that even our family does not know about? Rational Passwords Instead of Beautiful Passwords On the Internet…

Audience Ratio Reached with Social Media Today, there is a large audience of all ages, cultures and walks that can be reached on social media. People use social media tools for many reasons such as keeping up with the times, being aware of developments, having a social environment, and getting different impressions. Thanks to social media, people can communicate and be aware of each other easily, as well as all…

Real trade activities through virtual platforms are called e-commerce systems. With the clearest definition, platforms that enable buying and selling over the internet serve as e-commerce sites. With a wide range of sectors; From textile to cosmetics, from communication to industry, from stock market to real estate trade, real and direct trade is carried out over virtual systems in almost all sectors. The first basis for effective trading on digital platforms is…

Promotional films are summaries. Promotional films with forewords and afterwords provide wit about the formation and development processes for companies. It is important for companies to be intriguing, to contain mystery and to be specified with impressive accents. Promotional film, which is different from advertisement and promotional films, should be inclusive and complementary. In a short time, it should inform the audience with summative images from the entire development process….

Along with the developing technology and mobile devices, the developments of the sectors have also changed by keeping up with the digital environment. Especially in the last 15 years, the spread of technology to wider areas and the use of it by people has made technology a sector. With the transfer of consumption, shopping and marketing activities in the sector to digital environments, digital marketing technology is also very rapidly…