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Brands are created in the minds of potential customers before million-dollar investments. While brand positioning, all stages of brand communication must be planned correctly before implementation. One of the biggest mistakes companies make is trying to grow by imitating what their competitors are doing. We have experienced it for many years. Our customers never go to our imitations. Because no one will ever give the imitation of a jewel the value they give to the real….

As the number of digital consumers increases, investments in digitalization also increase. Consumers who use digital areas quite frequently are also in the group of consumers who spend more. Practicality is the most important element in the decision-making process for this consumer group. The same audience is the group that enters news sites, follows the agenda and fashion frequently, and watches movies. They make instant price comparisons, examine product features….

In the economic crisis, first of all, try to protect your current situation. People are the most important factor in the success of a business. An important advantage for companies today is qualified personnel. If you have a good team, continue with the same team. Loss of time is one of the unnoticed negative elements of every industry. Focus on results without getting lost in details. Analyze your potential customer, get to know them well. Keep your costs well…

Digital transformation is now at the top of every company's agenda and priority. So much so that this transformation is reshaping the business world. Big changes are happening in every industry. However, many of the institutions are trying to start the transformation with superficial information without knowing exactly what to do and how to start in the digitalization journey. At the beginning of the process, the employee in another department of the company and…

The conditions of competition have now changed. The digital revolution experienced all over the world and in Turkey has upset the balance in corporate communication and marketing. If you want to continue your business in a sustainable way, transformation is mandatory for your institution. How old a company you are is no longer as important as how long you exist in the digital world correctly and effectively. Because now your target audience is…

The local election date in Turkey is approaching. If the local elections are held on time as planned, the people will go to the polls on March 31, 2019. So, what kind of promotional work should the mayoral candidates do in these local elections? Unlike the general elections, local elections are affected positively or negatively by factors such as being a citizen and providing services to the municipality rather than partisanship. For example x is a…

People who want to make their site compatible within the framework of search engine criteria often make the same mistake. While doing search engine optimization, it does not divide it into specific timelines. This naturally means that the site is constantly updated. Sometimes being too persistent can mean that you are spamming by search engines. Experts say that you need to set a certain order for yourself in this regard.

As a result of the updates made by the search engines, especially with an update (Panda update) specified by Google, Google said that it is now after quality. On top of that, the Google search engine, which stated in the update notes that original content has a great impact on Google rankings, thought that it could achieve more quality in this area. According to this situation, it is original for seo compatibility…

Audience Ratio Reached with Social Media Today, there is a large audience of all ages, cultures and walks that can be reached on social media. People use social media tools for many reasons such as keeping up with the times, being aware of developments, having a social environment, and getting different impressions. Thanks to social media, people can communicate and be aware of each other easily, as well as all…

Real trade activities through virtual platforms are called e-commerce systems. With the clearest definition, platforms that enable buying and selling over the internet serve as e-commerce sites. With a wide range of sectors; From textile to cosmetics, from communication to industry, from stock market to real estate trade, real and direct trade is carried out over virtual systems in almost all sectors. The first basis for effective trading on digital platforms is…