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There are many communication networks and strategies produced by companies and officials around the question of what is corporate communication. In short, corporate communication is used to name all of the communications between companies and customers. These communication models, which are intertwined with corporate identity, reveal how the company is perceived by the buyer mass. With corporate communication consultants and experts in this field ...

Today, social media management is one of the indispensable digital strategies for brands. Social media is also a very important marketing network. While some companies allocate billions of dollars to show their presence on social media and increase their profitability; most of the companies still show an approach far from providing this service professionally. On social media…

As we all know, mobile commerce is experiencing a very rapid growth process. Customers frequently prefer it because of the great convenience it provides and the various campaigns organized by the companies. 1/4 of Turkish users use mobile shopping for online shopping. The difference between store products of the same brand and products purchased from mobile is that those purchased from mobile are usually campaign products. Most mobile shoppers…

Football is a popular sport followed by millions of people around the world. Football players, one of the most important actors of such a popular sport, are people who earn a lot according to the income levels of their countries. For this reason, 8 out of every 10 children you will say would say yes to go out on the street and become a football player. Mothers and fathers will come by enrolling their children in football schools at an early age.

Companies attach importance to marketing strategies in order to maintain their existence and increase their profitability. Because the products they offer to the market in their sectors generally have many alternatives. A modern type of marketing preferred in such a competitive environment where there are many other products close to the quality / price performance of their products and services is customer relations marketing. Establishing new relationships with customers to ensure long-term working conditions…

We touched on innovative marketing methods to achieve traditional marketing goals. In this article, we have briefly covered the topics of ethnic marketing, word of mouth advertising, internet advertising, niche marketing, absurd advertising, guerrilla marketing, and squatting. 1- Ethnic marketing: This trend first started in America. They communicate with ethnic groups in their own national language, based on their own country culture. With the target customer…

“If advertising was a sport, shockvertising would probably be an extreme sport,” says Lazar Dzamic. Every day we live, we come across thousands of advertisements. These ads; These are advertisements that appear before us in all areas of life, sometimes perceived very clearly, and sometimes targeting our subconscious minds, which we are not even aware of. Many ads are similar to each other. Almost the same colors, similar stories, very similar to each other...

Integrated marketing; It refers to a process in which all communication activities of an organization are managed. It is the fact that institutions give all their advertising work to an advertising agency. Most of the companies actually make a big mistake by doing the opposite. While the company's PR work is given to a PR firm, the sales-marketing unit draws a different direction, moving away from the common goal desired for the potential customer, and somehow not responding to the desired reactions.

E-commerce is very popular because it can be done as a home office, the initial cost is low, and it can be realized without holding too much stock. However, the unpredictable situation is that 100s of e-commerce sites opened every day are followed by 1000s of e-commerce sites that are closed every day. If you want to open an e-commerce site and be wrong about it, it is your strategy that you should question first. Closing e-commerce…

It is a marketing method for customers to refer to a product or service they bought as a reference to others. In short, it is word of mouth marketing. WOM (Word of Mouth) The reason why companies choose this marketing method; User experience removes uncertainty about the product and influences the purchasing decisions of potential customers. In the word of mouth marketing method, reasons are created for the customers to talk about the product.