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CRM ( Customer Relations Management ) Customer Relationship Management

It is a method in which a company's customer information is stored and analyzed in a database. In the light of information such as spending trends, product and service needs, and personal preferences of customers, how to ensure customer retention can be planned. Benefits of using a CRM program: Establishing an emotional bond with customers with high loyalty Increase in cross sales High level customer satisfaction Reduction in customer problems It is more difficult to acquire new customers. Available…

January 30, 2019
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How should hair transplant centers carry out promotional activities?

In our article titled "How should hair transplant centers carry out promotional activities", we will tell you what the hair transplant centers should do in terms of advertising. Due to the rapid increase in the number of hair transplant centers in recent years, profitability in the sector has decreased and it has become difficult to find customers. Adding the horizontal economic stagnation to this situation, the need for customers in hair transplantation centers has increased. Especially digital advertisements ...

January 11, 2019
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What is an advertising agency? What is it not?

Advertising agency definition; Today, it is used everywhere from printing house, web designer, photographer to digital printing companies. In fact, the advertising agency is the company that determines the consumer target audience of the brands they work with, plans the promotional activities suitable for the consumer target audience determined in line with the goals of the brand, and makes them want to buy by showing these studies to the consumer target audience. In other words, advertising agency in our country in accordance with the word meaning ...

January 9, 2019
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How does a lawyer advertise?

How does a lawyer advertise? As you can understand from the title of our article, we provide information on how lawyers who are banned from advertising can announce their names. First, let's look at the definition of lawyer; A lawyer is a person who has a legal education, who takes the profession of guiding those who want in matters of rights and law, seeking and protecting the rights of others in courts and government offices, and who fulfills the conditions required by law for this.

January 3, 2019
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How should the digital marketing preferences of 5-star hotels be?

Since we have been serving hotels for a long time, we write articles for informational purposes about the sector. However, we noticed that these articles are mostly read by boutique hotels. That's why we have prepared a special article for 5-star hotels. The examples we give here should not be misunderstood by companies that do their job properly. Our word is that we see having an agency not as a job, but as a status, but never...

December 28, 2018
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How should hotels do promotional activities in 2019?

In 2019, the expectations for tourism sector revenues, especially for hotels, are quite high. Having a very good year in tourism in our country does not mean good turnover for every hotel. Although the number of hotels in the sector is high, new hotels are added to the sector every day because it is known as a very profitable sector. This also increases competition. So many hotels in the sector…

December 19, 2018
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How should mayoral candidates do promotional activities?

The local election date in Turkey is approaching. If the local elections are held on time as planned, the people will go to the polls on March 31, 2019. So, what kind of promotional work should the mayoral candidates do in these local elections? Unlike the general elections, local elections are affected positively or negatively by factors such as being a citizen and providing services to the municipality rather than partisanship. For example x is a…

December 19, 2018
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The Relationship Between the Internet and Social Media

A world that does not exist physically apart from the physically existing world, but where people can find a place for themselves, was created. Afterwards, this world was called the virtual world. Especially in the last 30 years, the fast growing and expanding virtual world attracts new people every day with their social media identities. In addition to being in this world, people…

December 4, 2018
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The Change Process That Started With Social Media

Social media, which entered our lives after the 2000s, is still a developing medium today. In fact, this medium started in 1971 when two computers sent e-mails on the condition that they were standing side by side. With the developing technology, the continuation came quickly. So how has social media changed people? Social media, which is used by almost all age groups, allows people to communicate with each other.

December 4, 2018
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Why is digital reputation important for hotels?

The dynamism experienced in the tourism sector in Turkey has enabled many domestic and foreign companies to start operating in this sector. This situation has brought intense competition in the sector with faster growth. Customers, on the other hand, started to prefer to experience different tourism locations by abandoning traditional methods before spending on tourism. In this competitive environment in the tourism sector, the traditional marketing method of hotels, newspaper and magazine advertisements…

December 4, 2018
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