Reputation management

Kurumsal içerikler, bir firmanın kimliğini oluşturan önemli unsurlardır. Bu içerikler, firmanın misyon ve vizyonunu, değerlerini, hedeflerini ve çalışma prensiplerini yansıtır. Ayrıca, potansiyel müşteriler için şirket hakkında daha fazla bilgi edinme imkanı sağlar. Bu nedenle, kurumsal içeriklerin doğru bir şekilde hazırlanması ve yayınlanması oldukça önemlidir. Kurumsal içerik oluşturma, bir şirketin hikayesini, değerlerini, misyonunu ve vizyonunu aktarmak…

Kobimedya olarak, 5 yıldızlı otellerin birçok hizmet ihtiyacına tek bir çatı altında çözüm sunuyoruz. Otel yönetimi işlemlerinde otellere destek oluyoruz ve otellerin birçok hizmet ihtiyacına tek bir kaynaktan yanıt veriyoruz. Bu sayede oteller hem zaman, hem de maddi kaynak tasarrufu sağlıyorlar. Otel departmanlarına özelleştirilmiş hizmetler sunarak, Kobimedya olarak otellerin her ihtiyacına çözüm üretiyoruz. Otel danışmanlığı,…

Butik oteller, genellikle şehir merkezlerinde yer alan, küçük ve özel tasarımlara sahip olan otellerdir. Bu oteller, hizmet kalitesi ve sunduğu özel deneyimlerle misafirlerin beğenisini kazanır. Ancak, butik otellerin geniş kitlelere ulaşması, diğer büyük otellere göre daha zordur. Bu nedenle, butik otellerin reklam ajanslarından profesyonel destek almaları, hedef kitlelerine ulaşmalarına yardımcı olabilir. Butik otellerin tanıtımı için…

Digital marketing activities of hotels may not yield the desired results due to the application of wrong strategies. For this reason, there are some points that hotels should pay attention to when determining their digital marketing strategies. Here are the common mistakes that hotels make in digital marketing: As Kobimedia, we help hotels determine the right target audiences. For example, instead of young travelers, resort customers are usually middle-aged and upper-income.

Social media is a critical tool for hotel businesses to engage with customers, increase brand awareness and gain new customers. However, in order to use social media effectively, hotel businesses need to determine the right strategies, choose the appropriate channels and manage their content correctly. This is where social media consultancy services specific to hotels come into play. Social Social…

The localization of foreign companies in the Turkish market has gained great importance in recent years, especially at a time when digitalization and technological developments have accelerated. As a country with a large population and a strong economy, Turkey has become an attractive market for many foreign companies. However, it should not be forgotten that foreign companies may encounter many difficulties while localizing in the Turkish market. Chief among these challenges is…

Tripadvisor is a review platform used by millions of travel lovers around the world. This platform includes user reviews and ratings for hotels, restaurants, resorts, museums, attractions and other tourist businesses. Travelers help other travelers by sharing their experience, satisfaction or complaint about a property here. Therefore, the reliability of the platform is quite important. Tripadvisor has different filters…

Why Should Businesses Invest in Digital Spaces in Times of Economic Crisis? Today, digital marketing strategies have become very important for businesses. Especially in challenging times such as the pandemic, it is an important element for businesses to invest in digital areas to survive successfully. However, in times of economic crisis, the importance of investing in digital areas increases. Here are the reasons: In times of economic crisis, businesses…

Perception management is the process of influencing how any brand, institution or person appears before the public. Managing the perception of a brand or institution can determine the public's ideas, thoughts and feelings about that brand or institution. Therefore, a correct perception management strategy is very important for the success of a brand. As Kobimedia, we offer customized services to meet the perception management needs of our customers.

E-commerce platforms, which best meet changing customer demands and expectations, have become an indispensable part of daily life. How is success achieved in an e-commerce site where product sales and services meet with customers over the internet? Recommendations for Those Who Want to Succeed in E-Commerce A professionally prepared website should be supported with a corporate image. All kinds of information about the product sold or the service provided ...