Reputation management

The spread of word of mouth marketing, that is, the marketing that is carried out by everyone telling each other, via electronic messages over the web is called viral marketing. It was given this name because it spreads like a virus. Companies first choose a reliable source, a name, to spread the messages they want to convey. Because messages that start with a reliable brand leader are very effective. The aim is to create more chains…

The communication and advertising activities carried out by brands through mobile devices are mobile marketing. Cell phone has become an integral part of life all over the world. We cannot imagine a life without a mobile phone. It is now accepted not only for communication, but also as a powerful advertising medium. Brands often prefer this form of marketing when reaching their potential and loyal customers. Besides…

According to TUIK data, while 202.854 houses were sold in 2003, 1.323.118 houses were sold in 2017. The housing market, which remained flat with the global crisis in 2018, also contracted, and the number of sales fell to 1,148,747. Despite the crisis, the number of house sales is the second highest in the history of the Republic. However, this number is not enough for the growing market. All the real estate industry from big to small…

It is extremely important that the consumers who come with the advertisements are loyal customers, as well as the presentation of the advertisements shot for the brands to the consumers. After the advertisement reaches the consumer positively and the consumer becomes a customer, many efforts are made to ensure that the customer buys that product again. One of these marketing methods is event marketing. event marketing; different from traditional marketing methods. With the brand they create, companies…

The concept of corporate reputation; It is very important in terms of maintaining the continuity of your company and gaining the trust of your customers. While positioning your brand, you should be in correct communication with your potential target audience and all your internal and external stakeholders. One of the ways to ensure your continuity is to undertake corporate social responsibilities. Corporate social responsibility projects; first of all, it strengthens your emotional bond with your customer. Contributing to the realization of your goals by adhering to your mission…

How does a lawyer advertise? As you can understand from the title of our article, we provide information on how lawyers who are banned from advertising can announce their names. First, let's look at the definition of lawyer; A lawyer is a person who has a legal education, who takes the profession of guiding those who want in matters of rights and law, seeking and protecting the rights of others in courts and government offices, and who fulfills the conditions required by law for this.

Since we have been serving hotels for a long time, we write articles for informational purposes about the sector. However, we noticed that these articles are mostly read by boutique hotels. That's why we have prepared a special article for 5-star hotels. The examples we give here should not be misunderstood by companies that do their job properly. Our word is that we see having an agency not as a job, but as a status, but never...

As the number of digital consumers increases, investments in digitalization also increase. Consumers who use digital areas quite frequently are also in the group of consumers who spend more. Practicality is the most important element in the decision-making process for this consumer group. The same audience is the group that enters news sites, follows the agenda and fashion frequently, and watches movies. They make instant price comparisons, examine product features….

The conditions of competition have now changed. The digital revolution experienced all over the world and in Turkey has upset the balance in corporate communication and marketing. If you want to continue your business in a sustainable way, transformation is mandatory for your institution. How old a company you are is no longer as important as how long you exist in the digital world correctly and effectively. Because now your target audience is…

The local election date in Turkey is approaching. If the local elections are held on time as planned, the people will go to the polls on March 31, 2019. So, what kind of promotional work should the mayoral candidates do in these local elections? Unlike the general elections, local elections are affected positively or negatively by factors such as being a citizen and providing services to the municipality rather than partisanship. For example x is a…