viral marketing

Businesses can aim to promote their products and services using influencer marketing. This marketing strategy helps reach potential customers through the influencer's audience. However, in order to use influencer marketing effectively, some rules must be followed. Here are the do's and don'ts of influencer marketing: Do's: Sure, some of the other important don'ts in influencer marketing are: Don'ts: This is…

Because the companies that have received professional solutions in this regard in the recent years, progress with much more confident steps in the long term. As a matter of fact, the media is of great importance to create an effective public opinion. Thus, while getting the chance to leave a mark both individually and institutionally; opportunity to raise awareness is provided. This is an opportunity to create a respectable and reliable influence for different purposes.

Marketing communication is the whole process of promoting a firm's own product. It is very important in the increasing trade potential of our age, like other communication tools. In marketing communication, the goal is the interactions made in line with the goals such as learning what the demands of the buyers are, and directing the learned requests to different channels. What are the Methods in Marketing Communication? When strategies are determined in marketing communication, what is the budget of institutions and the market situation?

Press consultants are people who have connections to create a brand perception of a company or institution and represent them in front of the press. The press consultant should also be able to prevent the growth of the event by intervening in a crisis and even turn this event into an advantage. The perception of the press consultant in our country is generally as people who know 1-2 reporters walking around with an artist and cannot even write a news story. Working in a company, just…

Starting their own business one day is among the dreams of everyone. It is mostly in our hands to realize this and provide employment opportunities to others. Our country is the land of opportunities. Technology and transportation infrastructure are advancing at an extremely rapid pace. Turkey is a giant market of 81 million people with a high development rate, mostly living in cities. Success; wanting something very much, doing research, working and perseverance…

We touched on innovative marketing methods to achieve traditional marketing goals. In this article, we have briefly covered the topics of ethnic marketing, word of mouth advertising, internet advertising, niche marketing, absurd advertising, guerrilla marketing, and squatting. 1- Ethnic marketing: This trend first started in America. They communicate with ethnic groups in their own national language, based on their own country culture. With the target customer…

It is a marketing method for customers to refer to a product or service they bought as a reference to others. In short, it is word of mouth marketing. WOM (Word of Mouth) The reason why companies choose this marketing method; User experience removes uncertainty about the product and influences the purchasing decisions of potential customers. In the word of mouth marketing method, reasons are created for the customers to talk about the product.

The name of guerrilla marketing was first introduced by Jay Conrad Levinson in 1984. We can say that he is the inventor of this marketing. In this marketing method, which is the leader of the sector; Unorthodox tactics are used. Money is not used as the main tool. Guerrilla marketing is implemented at unexpected times to ensure maximum efficiency ; The goal is to surprise the target audience. Big companies also use this marketing…

The spread of word of mouth marketing, that is, the marketing that is carried out by everyone telling each other, via electronic messages over the web is called viral marketing. It was given this name because it spreads like a virus. Companies first choose a reliable source, a name, to spread the messages they want to convey. Because messages that start with a reliable brand leader are very effective. The aim is to create more chains…