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What is an advertising agency? What is it not?

Advertising agency definition; Today, it is used everywhere from printing house, web designer, photographer to digital printing companies. In fact, the advertising agency is the company that determines the consumer target audience of the brands they work with, plans the promotional activities suitable for the consumer target audience determined in line with the goals of the brand, and makes them want to buy by showing these studies to the consumer target audience. In other words, advertising agency in our country in accordance with the word meaning ...

January 9, 2019
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Guerilla Marketing

The name of guerrilla marketing was first introduced by Jay Conrad Levinson in 1984. We can say that he is the inventor of this marketing. In this marketing method, which is the leader of the sector; Unorthodox tactics are used. Money is not used as the main tool. Guerrilla marketing is implemented at unexpected times to ensure maximum efficiency ; The goal is to surprise the target audience. Big companies also use this marketing…

January 9, 2019
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What is viral marketing?

The spread of word of mouth marketing, that is, the marketing that is carried out by everyone telling each other, via electronic messages over the web is called viral marketing. It was given this name because it spreads like a virus. Companies first choose a reliable source, a name, to spread the messages they want to convey. Because messages that start with a reliable brand leader are very effective. The aim is to create more chains…

January 8, 2019
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The real estate market has contracted, it's time to get creative for housing ads!

According to TUIK data, while 202.854 houses were sold in 2003, 1.323.118 houses were sold in 2017. The housing market, which remained flat with the global crisis in 2018, also contracted, and the number of sales fell to 1,148,747. Despite the crisis, the number of house sales is the second highest in the history of the Republic. However, this number is not enough for the growing market. All the real estate industry from big to small…

January 7, 2019
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How does a lawyer advertise?

How does a lawyer advertise? As you can understand from the title of our article, we provide information on how lawyers who are banned from advertising can announce their names. First, let's look at the definition of lawyer; A lawyer is a person who has a legal education, who takes the profession of guiding those who want in matters of rights and law, seeking and protecting the rights of others in courts and government offices, and who fulfills the conditions required by law for this.

January 3, 2019
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How should the digital marketing preferences of 5-star hotels be?

Since we have been serving hotels for a long time, we write articles for informational purposes about the sector. However, we noticed that these articles are mostly read by boutique hotels. That's why we have prepared a special article for 5-star hotels. The examples we give here should not be misunderstood by companies that do their job properly. Our word is that we see having an agency not as a job, but as a status, but never...

December 28, 2018
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How to make a music album?

You think that you have a beautiful voice, that you are talented in this regard, and you want to release a music album/single. You don't know where to start. Here is a resource for you. In this article, we explain in detail how to make a music album. First of all, you need to have a song lyric. If the lyrics are not your own, you must obtain the consent of the person who wrote the lyrics so that you can use the lyrics on your album. To your song…

December 26, 2018
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Digital transformation solution in 2019 economic crisis

The conditions of competition have now changed. The digital revolution experienced all over the world and in Turkey has upset the balance in corporate communication and marketing. If you want to continue your business in a sustainable way, transformation is mandatory for your institution. How old a company you are is no longer as important as how long you exist in the digital world correctly and effectively. Because now your target audience is…

December 20, 2018
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How should hotels do promotional activities in 2019?

In 2019, the expectations for tourism sector revenues, especially for hotels, are quite high. Having a very good year in tourism in our country does not mean good turnover for every hotel. Although the number of hotels in the sector is high, new hotels are added to the sector every day because it is known as a very profitable sector. This also increases competition. So many hotels in the sector…

December 19, 2018
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How should mayoral candidates do promotional activities?

The local election date in Turkey is approaching. If the local elections are held on time as planned, the people will go to the polls on March 31, 2019. So, what kind of promotional work should the mayoral candidates do in these local elections? Unlike the general elections, local elections are affected positively or negatively by factors such as being a citizen and providing services to the municipality rather than partisanship. For example x is a…

December 19, 2018
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