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CRM ( Customer Relations Management ) Customer Relationship Management

It is a method in which a company's customer information is stored and analyzed in a database. In the light of information such as spending trends, product and service needs, and personal preferences of customers, how to ensure customer retention can be planned. Benefits of using a CRM program: Establishing an emotional bond with customers with high loyalty Increase in cross sales High level customer satisfaction Reduction in customer problems It is more difficult to acquire new customers. Available…

January 30, 2019
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What is data-based marketing?

Companies learn about their customers' habits by collecting a wide variety of detailed information about their customers in today's market environment. They try to make their customers loyal customers by collecting and interpreting the data they obtain. In the light of these data; In the highly competitive market, companies develop applications that will make their customers feel special. They reach each customer through different communication channels and messages. My databases are marketing in 2019 and…

January 25, 2019
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customer relationship marketing

Companies attach importance to marketing strategies in order to maintain their existence and increase their profitability. Because the products they offer to the market in their sectors generally have many alternatives. A modern type of marketing preferred in such a competitive environment where there are many other products close to the quality / price performance of their products and services is customer relations marketing. Establishing new relationships with customers to ensure long-term working conditions…

January 23, 2019
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Innovative marketing for traditional marketing goals

We touched on innovative marketing methods to achieve traditional marketing goals. In this article, we have briefly covered the topics of ethnic marketing, word of mouth advertising, internet advertising, niche marketing, absurd advertising, guerrilla marketing, and squatting. 1- Ethnic marketing: This trend first started in America. They communicate with ethnic groups in their own national language, based on their own country culture. With the target customer…

January 23, 2019
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Ads that shock (Shockvertising)

“If advertising was a sport, shockvertising would probably be an extreme sport,” says Lazar Dzamic. Every day we live, we come across thousands of advertisements. These ads; These are advertisements that appear before us in all areas of life, sometimes perceived very clearly, and sometimes targeting our subconscious minds, which we are not even aware of. Many ads are similar to each other. Almost the same colors, similar stories, very similar to each other...

January 23, 2019
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What is integrated marketing?

Integrated marketing; It refers to a process in which all communication activities of an organization are managed. It is the fact that institutions give all their advertising work to an advertising agency. Most of the companies actually make a big mistake by doing the opposite. While the company's PR work is given to a PR firm, the sales-marketing unit draws a different direction, moving away from the common goal desired for the potential customer, and somehow not responding to the desired reactions.

January 23, 2019
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How should hair transplant centers carry out promotional activities?

In our article titled "How should hair transplant centers carry out promotional activities", we will tell you what the hair transplant centers should do in terms of advertising. Due to the rapid increase in the number of hair transplant centers in recent years, profitability in the sector has decreased and it has become difficult to find customers. Adding the horizontal economic stagnation to this situation, the need for customers in hair transplantation centers has increased. Especially digital advertisements ...

January 11, 2019
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Public relations agency

Institutions, individuals; they use marketing and advertising to promote themselves to their target audience. Public relations agency; It draws a roadmap to its customers, strengthens their reputation and image while helping their businesses to thrive and grow. They convey the message of the institutions they serve in the digital world, fairs, conferences, brochures, various publications, and press to their customers with a correct perception. Market research for a new product of the company ...

January 9, 2019
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What is an advertising agency? What is it not?

Advertising agency definition; Today, it is used everywhere from printing house, web designer, photographer to digital printing companies. In fact, the advertising agency is the company that determines the consumer target audience of the brands they work with, plans the promotional activities suitable for the consumer target audience determined in line with the goals of the brand, and makes them want to buy by showing these studies to the consumer target audience. In other words, advertising agency in our country in accordance with the word meaning ...

January 9, 2019
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Guerilla Marketing

The name of guerrilla marketing was first introduced by Jay Conrad Levinson in 1984. We can say that he is the inventor of this marketing. In this marketing method, which is the leader of the sector; Unorthodox tactics are used. Money is not used as the main tool. Guerrilla marketing is implemented at unexpected times to ensure maximum efficiency ; The goal is to surprise the target audience. Big companies also use this marketing…

January 9, 2019
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